True Dry Carpet Cleaning in Post Falls Idaho
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The History of True Dry Extraction Carpet Cleaning

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Harry Rench founded the Rench Manufacturing company in 1936 and was the original manufacture of the HOST Dry Extraction Cleaning System. Up until this point only animal based soaps were used and left a residue that contributed to heavy resoiling of carpet. 

​Racine Industries was the first company to think outside the box and the first United States based company to produce non-resoiling detergents that could be used for carpet cleaning.

Wet shampoo cleanings were messy back, and they still are 80% of the time today - so something had to change, and the Three major complaints to overcome were:
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  1. Wet Carpets
  2. Spots and Stains Returning
  3. Musty Smells
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Powderene was the name of one of these solutions, and very quickly the use of this product spread from the carpet mills to the public. 

At first this powdery cleaner easily became airborne, was messy, and was later replaced with a product that looks more like the cleaner used by True Dry Carpet Cleaners today. ​

Carpets from yesterday were different, most times wool, and natural fibers - this new kind of cleaning was very welcomed! 


It was thought every home in America would soon own their own Dry Carpet Extraction Cleaning Machine - but the established wet carpet cleaning industry wasn't going to give up their dominant profits without a fight.

The family owned company (HOST) was simply out marketed, and they stuck to their principles believing their system was many times better.

To this day Dr. Rench's Product (HOST Cleaner) enjoys the distinction of being the original - but has never become a household name - True Dry Carpet Cleaning™ is bringing Dry Carpet Cleaning to the public's attention.
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The Evolution of Dry Carpet Cleaning

The Founder of True Dry Carpet Cleaning™ cleaned his first carpet in 1989 under the tutelage of an old Armenian carpet inspector named Gus Garien - he was located in Pasadena California.

Some 25 years later True Dry has perfected this cleaning method and promotes the only kind of quality control that has ever worked in the cleaning industry- and that's the Owner Operator!

Owner Operators have skin in the game and "Good work gets good Reviews". Good Reviews brings in new business, new business always creates Repeat business - when the reviews are favorable! Good carpet cleaning = good reviews.
Carpets last 3x's longer with True Dry - Carpets wearout 3x's faster with steam.
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Has the Carpet Cleaning Shampooer Method ever really changed? 
The floor buffer we see in the picture is essentially the same floor buffer used by Chem-dry carpet cleaners to this day.

Just Google any Chem-dry in any city and they show off their modified floor buffers proudly - and a dryVac machine is still a dryVac machine regardless of size of van they put it in. DryVac machines these days have more power true- but how much more is uncertain.


I'm not a rocket scientist, but I believe a DryVac loses suction with every length of hose?

 And for every ten gallons of soapy water applied to our carpets it is uncertain as to how much is effectively DryVac'd out.

Could this be why our carpets are still wet after the wet guy leaves our home? Is this why stains, and dirty walkways return 24 hours - 72 hours after after cleaning because dirty waters wick back to the surface?

​Every year we see a "new and improved" floor buffer for only a few hundred dollars more than the last one. Building "New and Improved" machines is a multi billion dollar business.
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Some Fun Pics From the Past

The image above shows a beautiful woman sunbathing (inside) on her newly cleaned carpets. That's advertizing!

Join The Brand!

Branding, equipment, marketing, and training are available for hard working, and industrious individuals. If you are not willing to clean carpets, or you do not have the ability to do hands on cleaning - this is not for you.

Ray Kroc failed in the early days of his McDonalds venture because he allowed pocket heavy 'investors' to own franchises who were not willing to do the actual work (hamburger flipping) - Ray Kroc then turned to the "Owner Operator" model and made history.

We are not a Franchise - we are a Brand with a high standard of excellence. Self investment cost is low but your willingness to maintain a high standard of quality and customer service must remain high. Contact Charley @ 208 620-8113
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  • Home
  • About
    • History of True Dry Carpet Cleaning
    • How it Works
    • Hot Extraction Carpet Cleaning
    • Commercial Carpet Cleaning
  • Blog
  • Services
    • Carpet Pet Odor Removal
    • Carpet Repair & Instal
  • Contact
  • Ads